NEW YORK — Lovehoney co-founder Neal Slateford appeared on the BBC Worldwide show “Talking Business” to discuss the launch of the Broad City Pleasure Collection.
On the show live on air, Slateford discussed the growth of the global sex toy industry as well as mentioning the new collaboration with Comedy Central.
Host Aaron Heslehurst discussed how mainstream the industry has now become, and how a once “niche” industry is now set to peak by more than $50 billion by 2020.
Slateford said, “If someone like Comedy Central is willing to partner with us, it just shows you how mainstream this category is becoming. We set out to make a world class shopping environment that was non-sleazy, educational and most of all fun. It’s actually couples who are having a whale of a time in the bedroom. It’s women who are buying — 70 percent of our customers classify themselves as being in long-term relationships.”
Heslehurst also commented on the fact that the “Fifty Shades Effect” was an important factor in making the category more mainstream, with Slateford agreeing that it had provided a “boost” to the industry with more than 3 million units of the official Fifty Shades of Grey Pleasure Collection sold worldwide.
To watch the clip, click here.