The new point-of-sale advertising combines text, graphics and a seven-inch video screen designed to promote sales while occupying a minimal amount of space.
The screen plays a two-minute cartoon video that explains how the Autoblow 2 works. According to the company, 70 percent of autoblow2.com’s online customers watch the video featured in the display before purchasing the product.
“Our expertise is in selling online but as the Autoblow 2 is now sold in more than 800 brick and mortar stores in the U.S. and Canada, I decided to replicate the online experience, offline,” Autoblow’s inventor Brian Sloan said. “Sales associates are not always able to explain the features of my product so I designed the video to explain the Autoblow 2’s advantages to customers in the shortest amount of time possible. The two-minute cartoon video does the trick and makes customers smile, which I believe is an important step in the sales funnel.”
The video screens are available for free to all Autoblow 2 offline retailers. The company also is running its free samples promotion, and starts out all retailers with between two and 12 Autoblow 2’s for free with no obligations, as an introduction to the product. To claim a free sample or request a video screen display, email firstname.lastname@example.org.