LOS ANGELES — Screaming O said today that it is expanding its presence throughout Canada with a regional training tour and product showcase.
“I’ve been touring store chains throughout the region and taking advantage of the opportunity to meet customers in-person and see first-hand how Screaming O can support their stores even more than we already do,” Screaming O account executive Dan Holman said.
“Partnerships with stores like Seductions, Sexy & Cie, and Our Pleasure have been cornerstones to Screaming O’s success up north and it has been a pleasure building our brands together.”
Holman said he has put special focus on educating loyal customers on the features and benefits of Screaming O’s vast catalog, including the brand’s bestsellers and the various merchandising initiatives available to international accounts.
Screaming O was named Progressive Pleasure Products Company of the Year at the 2017 XBIZ Awards.
Holman noted that the new Charged line of affordable rechargeables has been brought into additional stores in the country.
Mark Castelli, purchasing manager at Sexy & Cie, a Montreal-based adult store chain, said that Screaming O has “built a strong brand here and we’ve found their approach to marketing to be quite effective with our customer base.”
“It has been a pleasure partnering with Screaming O to bring their affordable beginner-friendly products to Sexy & Cie’s loyal shoppers and we’re excited to have the Charged series of rechargeable options on our store shelves,” he said.
Holman noted that Screaming O’s January releases have proven especially popular, including the Monarch silicone butterfly ring, SwingO Curve contoured cock ring and Jackits masturbation sleeves.
He said that his in-person training sessions have boosted sales with impressive numbers.
Stores have particularly appreciated the opportunity to explore Screaming O’s custom graphics, signage, and fully stocked displays created specifically to use visual impact to boost sales and build brand awareness, Holman said.
“Working with Dan and the Screaming O team has been one of the smartest moves we’ve made; the brand dominates the entry-level category and the new Charged line is setting a new standard for rechargeables,” said Michel Dell’Aniello of Canada-based adult distributor Landco, which operates numerous adult stores.
“Next, we’re planning to take advantage of Screaming O’s custom graphics and transform areas of our stores into colorful shopping zones, which will make a lasting impression on our customers. I can’t wait to see how it all turns out.”
The latest Canada trip is part of Screaming O’s ongoing international retail initiative, which has brought the Screaming O brand into territories around the world, including the E.U., South America, Asia and South Africa.