CalExotics' Red Hot Line Gains Praise From Retailers

CalExotics' Red Hot Line Gains Praise From Retailers
Ariana Rodriguez

LOS ANGELES — CalExotics’s Red Hot collection debuted in January and is being well received by retailers, the company says.

Susan Colvin, founder and CEO of CalExotics says, “Red Hot was unveiled at the January Adult Novelty Manufacturers Expo. The front of our booth was dedicated to this hot collection, and customers couldn’t get enough. The demand was so high, we sold out immediately. We are producing it as fast as we can sell it. This collection really is red hot!”

Red Hot offers discreet massagers that come in three varieties, each offering a unique experience. The Spark features a encaser designed for pinpointed stimulation. Ember provides a flickering tip; it’s soft yet exceedingly powerful. The Flare has a dual teaser tip for complete and total arousal. As the vibrating functions change, so does the flare’s direction.

All products are powerful, with 10 different functions. The petite size, waterproof designs, and USB rechargeable motors allow users to enjoy steamy pleasure anytime, anywhere. All Red Hot’s are backed by CalExotics’ warranty, which lasts for one year from the date of purchase.

Retailers worldwide are taking a cue from Red Hot’s theme and transforming their retail locations. Josh Porter from the retail chain Romantix, says, “What I like best is the raw sexuality of the packaging. It’s provocative without being lewd. I expect the color and imagery will draw customers in."

Meg Leung from Metro Distributors, a supplier of CalExotics product, says “Between the attractive price point, slick displays and sexy packaging, we expect Red Hot to perform very well in traditional, boutique and online environments! We are very pleased with the entire assortment — another winner for CalExotics!”

CalExotics provides assistance to retailers to help enhance the customer experience. Interactive point of purchase displays are available.

CalExotics also offers resources specifically for online retailers. Informational videos are available; retailers can download or stream the videos directly from the CalExotics website. A variety of high-resolution images and enhanced data is also available. Retailers can visit the company website and contact sales representatives for more details.

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