Lovehoney Reports Successful U.S. Retailer Events, Trainings
BATH, England — Lovehoney globetrotters Sabrina Earnshaw and Kate Hodgson Egan are back from a trip to the U.S. to showcase Lovehoney’s ranges.
The 10-day trip commenced in Baton Rouge, Louisiana with a training session at Cindie’s, which kickstarted a tour across the southern states to visit other branches of the successful adult toy and lingerie retail chain.
Earnshaw and Egan then moved on to Durham, N.C., where they were one of the 20 vendors exhibiting at the Adam and Eve annual franchise show, held during the week of April 24 at the Marriott Hotel.
Lovehoney showcased “Fifty Shades Darker — The Official Pleasure Collection,” tokidoki x Lovehoney, plus Motörhead and Mötley Crüe Official Pleasure Collections. It also had on display its new tokidoki x Lovehoney and new “Fifty Shades Darker — The Official Pleasure Collection” POS items.
“We found that the interest for ‘Fifty Shades Darker — The Official Pleasure Collection’ had a resurgence, probably due to the release of the DVD in the U.S.” Earnshaw said, adding, “The Oh My Rabbit vibrator was without a doubt a bestseller from the collection.”
Earnshaw called the reaction to the tokidoki x Lovehoney Unicorn Wand and Unicorn Mini Bullet vibrator “incredible.”
“The Unicorn trend is unstoppable at the moment: we’ve just had a brilliant piece of coverage on Cosmopolitan.com who were talking about the best Unicorn-themed sex toys,” Earnshaw concluded. “Also, we were in the U.S. for the launch of the Unicorn Frappuccino. We had one to toast another very successful trip.”
Adam and Eve’s Oklahoma store are now reportedly stocking the tokidoki x Lovehoney range.
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