Williams Trading Launches Bathmate Display, Essentials Program

Williams Trading Launches Bathmate Display, Essentials Program
Melissa Santana

PENNSAUKEN, N.J. — Williams Trading Co. has launched a Bathmate in-store display program, which will allow stores to demonstrate Bathmate items featuring a fully interactive display.

The display offer is supported with a special “buy and save” incentive on Bathmate’s Essentials line of products. Bathmate is a device for penile health — including penis enlargement. According to the company, regular use of the Bathmate keeps the penis in prime condition for rock hard, long lasting erections and increased sexual pleasure. Additionally, the company states the best results for gaining maximum enlargement and penile health is achieved when it is used with water, either in the shower or the bathtub.

The interactive displays are available in slatwall shelf, counter or a freestanding unit and comes complete with the Bathmate video display. A minimum purchase is required to qualify for the free interactive displays: $300 wholesale for a slatwall shelf, $500 wholesale for a counter display and $1600 wholesale for a freestanding unit. The displays are drop shipped directly from Bathmate to the adult retailer. 

“Interactive displays engage customers and support brand loyalty,” said Scott Dantis, director of sales and marketing. “By interacting with a display, an opportunity for interacting with the brand and retailer is created, which keeps both at the forefront of the customer’s mind. And, by interacting with the brand, customers are provided with a specific experience that allows retailers to build a relationship with the customer while increasing sales.” 

Williams Trading is also offering a 20 percent discount on select bundles of Bathmate’s Essentials — “Misting” toy cleaner, “Control” delay gel and “Max Out” jelqing enhancement serum. Bathmate’s

“The Essentials special offer is perfect to prepare stores for the Summer LGBT season and stock up on the new Essentials line from Bathmate,” said Erin Viereck, marketing and vendor liaison. “Bathmate’s award winning products do well for our retailers.” 

Adult retailers can learn about Bathmate’s line of hydro pumps for free at Williams Trading University (WTUlearn.com). WTU is a free e-Learning program available exclusively to existing and new Williams Trading Co. accounts. Online courses are available 24 hours/7 days per week accessed with a login account. Each course offers product benefits and features, as well as a seminar that explains its importance to a customer, their needs and well-being. 

Williams Trading reports over 50,000 course certifications have been completed across the domestic US, Canada and Puerto Rico. 

For product ordering and shipping information, call a Williams sales representative at (800) 423-8587 or email sales@williamstradingco.com. For more information, visit WilliamsTradingCo.com.

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