XR Brands Honors 'Tom of Finland' Tribeca Film Fest Debut

XR Brands Honors 'Tom of Finland' Tribeca Film Fest Debut
Stephen Yagielowicz

HUNTINGTON BEACH, Calif. — XR Brands is celebrating the U.S. film debut of the “Tom of Finland” biopic with a 10 percent product promotion for its “Tom of Finland Pleasure Tools,” inspired by the iconic artist’s erotica.

Until April 30, XR Brands customers can use 10 percent of their Tom of Finland order to stock up on these Tom of Finland products: Night Stick and Hammer Vibe, Rawhide leather-scented lube, master lock and key, and the Steel Cock Ring with Anal Ball. These four top-selling SKUs will be available in this special promo to honor the showing of “Tom of Finland” at the Tribeca Film Festival on April 23 in New York.

“Tom of Finland Pleasure Tools set a precedent and turned iconic pieces of art into physical forms that fans could enjoy in the flesh, and it was an honor to create this special brand with the Tom of Finland Foundation,” XR Brands Director of Sales and Marketing Rebecca Weinberg said. “Tom of Finland Pleasure Tools is a perfect complement to Tom of Finland’s legacy; never before has a body of artwork been transformed into such a physically and visually stimulating series and we’re so excited to see his life portrayed on the big screen.”

From design to packaging, every element of the “Tom of Finland Pleasure Tools” line was made to reflect the artist’s aesthetic while giving fans tangible pieces of erotic art that are playful and cheeky while maintaining the artist’s hyper-masculine artistic look with its packaging, sales tools, and merchandising displays.

“Tom and his work have always been appreciated by his fans in backrooms and bedrooms, and he is also treasured on the brightly-lit walls of museums and the bookshelves of university libraries,” Tom of Finland Foundation President Durk Dehner said. “Now, with this feature film, Tom’s messages of equality and freedom are being shared with even wider audiences. Everybody loves Tom and he gives full freedom to our sexual fantasies. People want what he represents as part of their lives — their whole, complete lives — night and day.”

“Tom of Finland Pleasure Tools” is a historic line of erotic products inspired by the artist and his iconic depictions of virile, hyper-masculine men. This line of sex toys, tools and accessories let fans bring their favorite Tom of Finland fantasies to life with lubricants, collars and cuffs, anal toys and other tools inspired by some of the artist’s most famous works.

The 2017 Tribeca Film Festival runs from April 19-30 at select theaters throughout New York City, with “Tom of Finland” scheduled for 8:45 p.m. on April 23. For ticketing and other info, click here.

“Tom of Finland” is slated for a U.S. film release in the fall.

For more information, email info@xrbrands.com.

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