Presented by the company’s Head of Communication, Giles Hirst, the show features current news stories from the ad tech world.
“The Additive’s” first episode provides a look into the latest in virtual reality ad tech; how a U.K. publisher is successfully counteracting ad blocking; and ExoClick’s native advertising promotion.
“We wanted to create a video show with interesting insights and the latest news in ad tech,” Hirst commented. “The industry is constantly evolving at a rapid pace and by highlighting cool innovations in this short video format, viewers can stay informed about the latest industry trends.”
New episodes of the bi-weekly show air on alternate Wednesdays.
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