MELBOURNE — Calvista Australia will now distribute the full range of “tokidoki X Lovehoney” pleasure products.
“We are delighted that Calvista has taken the tokidoki range,” said Jade Bawa, Lovehoney’s Australia and New Zealand trade sales executive. “The products are some of the most stand-out items on the market today. We look forward to working closely with Calvista on POS ranges and bespoke marketing campaigns to assist them in making the most of this opportunity.”
The “tokidoki X Lovehoney” range is described as “a fun, colorful collaboration between the British sex toy retailer and the cult fashion-forward brand established in Rome.” It features bullets, vibrators and male strokers emblazoned with “kawaii” style characters.
“We can’t wait to see the response to this beautiful and soon-to-be iconic collection,” said Roger Sheldon-Collins, Calvista’s general manager. “The tokidoki brand has a huge global presence, and we are confident this will translate to strong sales for our customers.”
Calvista recommends that retailers also consider the “tokidoki X Lovehoney” POS range to display the products to their full potential.