Home > News > Holly Madison Sues Distributor of Penis Pills • Bookmark   • Newsletters   • Register Search Options


Holly Madison Sues Distributor of Penis Pills

Holly Madison Sues Distributor of Penis Pills
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Feb 20, 2017 5:00 PM PST    Text size: 

LOS ANGELES — Holly Madison, a former Playboy Bunny and live-in girlfriend of Playboy founder Hugh Hefner, has sued over a purportedly false article that appeared online that quotes Madison as saying Hefner regularly took Blackcore Edge penis pills to get “stronger, bigger.”

Madison, in her suit against Edgeline Performance, distributor of Blackcore Edge pills, said the alleged fake news piece was posted on a site masquerading as Men’s Health.

Madison claims in her suit filed at Los Angeles Superior Court that the site falsely quotes her as saying that when Hefner took this pill, “15 minutes later his blood would start pumping! He got stronger, bigger and lasted as long as an 18-year-old.”

She also claims that the article also falsely attributed the comments that Hefner was “a whole new man” with the product and that the pills “create a very enjoyable experience for all the girls in the mansion.”

Madison’s relationship with Hefner spanned from 2001 to 2008, but she claims the testimonials weren’t hers or made with her consent.

The complaint against Edgeline Performance and its related parent, 5310 Holdings LLC, doesn’t indicate who or what company is directly responsible for the publication of the article on the site, but the suit claims that will come later in discovery.
“Every statement and comment allegedly attributed to plaintiff in the article is false,” the suit claims. “[Madison] has never made any such recommendation and did not give consent for the use of her name or image in the article.”

The article also included photos of Madison touting her purported endorsement of Blackcore Edge.

Madison is suing for unspecified damages for violation of her common law right of publicity and for the use of her name, image and likeness without her permission.

She also alleges false association, claiming the article was likely to cause confusion or deceive the general public, as well as unjust enrichment, false advertising and unfair competition.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Adult Biz Faces More Obstacles Past Prop. 60 Battle

On Feb. 1, I completed 365 days as the Free Speech Coalition’s executive director. It was a turbulent first year, and when I received the 2017 XBIZ Industry Leadership Award I was startled, humbled... More »

Ad Networks: A Look at Compliance Issues

Among the major concerns of online marketers when evaluating advertising creatives are the return on investment, click-through and engagement rates, (re)targeting and opportunities for micro-tuning monetization.... More »

Ad Networks: Maximizing Precious Time and Resources

For traffic-savvy adult website operators and marketers, buying ad space and premium placement on select sites is a proven method for attracting audiences. This has traditionally involved studying a site’s... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.



Mar 31 - Apr 02
Denver, CO.

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!