Pure Romance Launches Luxury Brand Euforia

Pure Romance Launches Luxury Brand Euforia
Ariana Rodriguez

CINCINNATI — Pure Romance, a woman-to-woman direct seller of intimacy products, has launched a luxury brand called Euforia.

“Euforia is the result of years of development on a sophisticated addition to our already popular Pure Romance lines,” said Chris Cicchinelli, president and CEO of Pure Romance. “Euforia features a high-end assortment of romance products and lingerie, exquisitely packaged and constructed with the highest quality materials and is a luxurious addition to your own collection, or a perfect Valentine’s Day gift for you and your partner.”

The Euforia line includes a curated collection of intimacy accessories, lotions, jewelry and sleepwear. Accessories are constructed with soft silicone and 18-karat rose gold details. The collection features Caleo warming technology. The jewelry line features the Ascent Bangle and Pendant, both plated in 18-karat rose gold, accented with the Euforia insignia. Each jewelry piece is a limited-edition creation.

The Euforia lotions collection includes a firming cream blend of caffeine and botanical extracts with an ultra-nourishing formula for the skin. The luxe Euforia sleepwear collection features a camisole, t-shirt and shorts, all spun with bamboo fibers designed to adapt to body temperature while naturally wicking away moisture.

The Euforia line is available now at ShopEuforia.com.

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