HUNTINGTON BEACH, Calif. — XR Brands has teamed with pop star Katy Perry for the promotion of her new single “Chained to the Rhythm,” shackling disco balls to landmarks across the country using Kink Industries’ heavy-duty cuffs and chains.
“Perry’s creative team sent fans a message with XR Brands’ steel shackles that culminated with a clever political statement at last night’s Grammy Awards — and once again, XR Brands has made it into the mainstream,” the company said.
Perry’s creative team sent her fans on citywide scavenger hunts last week to find a series of glittering orbs, each bound to the ground using XR Brands’ blacksmith-made steel shackles. Once discovered, fans could plug in their headphones to get a sneak peek at Perry’s “Chained to the Rhythm.”
“Katy Perry had a special vision for the promotion of her new single and we knew exactly what she’d need to make the most impact – our toughest stainless steel shackles,” said Rebecca Weinberg XR Brands, VP of sales and marketing. “‘Chained to the Rhythm’ is a strategically political anthem that urges listeners to see beyond their rose-colored glasses and it was an honor to help Katy promote and celebrate her important message across the country.”Available from Kink Industries, the shackles are custom-made of heavy-duty stainless steel with a chrome finish and hex key for a secure fit.