The companies noted that the "strategic" move will allow advertisers a greater reach into the adult market.
“We are excited to start this new partnership with AdXpansion, one of the longest running ad networks in the industry,” said Fabian, CEO of Fuckbook.
“By establishing this close relationship, we hope to bring even more value to the advertisers who buy our ad inventory, which brings benefit to everyone involved.”
The deal brings together the popular adult dating site with one of the largest online advertising networks targeting the adult market.
Joel Drapeau, AdXpansion and Gamma Entertainment’s director of business development, called the deal “very exciting.”
“This is a start of a great long-term relationship between both companies,” Drapeau said. “We are looking forward to work with amazing individuals.”
Established in early 2009, Fuckbook.com is a casual sex dating site featuring members from around the world who are ready to meet and hook up. The company reported 15 million members.
Fuckbook.com members can upload photos, send messages, access the profiles of members based upon their sex, age, geographical location and more. Members also have access to thousands of adult movies. Fuckbook.com earned honors at the 2014 XBIZ Awards for Dating Site of the Year.