Lovehoney Gears up for ANME

Lovehoney Gears up for ANME
Ariana Rodriguez

BATH, England — Lovehoney’s trade sales team is gearing up for 2017, kicking off at the ANME show in Southern California on Jan. 14-15.

In attendance will be international sales managers Jim Primrose (global) Kate Hodgson-Egan (U.K. and U.S.) and sales manager Sabrina Earnshaw.

Following the success of the first series of tokidoki x Lovehoney collectible designer pleasure toys (that launched in October 2016), Lovehoney will launch Series II of the range at ANME. The collection’s first deliveries are lined up for February. A colorful “kawaii” range of exclusive POS will be shown alongside the collection.

Lovehoney says it encourages retailers to work with Lovehoney’s in-house design teams to work on generating assets in 2017.

Primrose says, “ANME will be massive this year for us as we are promoting not only our fantastic new range, but a range of POS that will increase sales and encourage footfall into stores - our designs are second-to-none and we’re proud of what we’ve created for tokidoki and Fifty Shades for 2017. We’d also like to encourage customers to talk to us about what we can do to support their PR plans for the new ranges; we have an in-house team who is there to get your products onto the front pages.

Hodgson-Egan said, “The team has been preparing to kick off the year in style at the ANME show. Lovehoney has even more ambitious plans for 2017 and we’re excited to share these with existing and new clients.

“We’ve been thrilled to see the uplift in demand within the US market and don’t doubt that the release of the next Fifty Shades Darker film will increase interest even further. It’s extremely valuable to be able to meet face-to-face with retailers and distributors to receive their feedback on product ranges and their priorities for the year ahead.”

The Lovehoney trade team will be based at Booth #9 and 10. To arrange a meeting at ANME, email tradesalesteam@lovehoney.co.uk.

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