SAN JOSE, Calif. — LELO received another placement in Goop.com’s digital shop.
Goop, a weekly lifestyle publication curated by actress Gwyneth Paltrow, featured the LELO LIV 2 massager. LELO says that within hours of Goop’s Lover Gift Guide going live, the product sold out. It’s the only vibrator on the list.
“This bestselling, supremely elegant high-tech pleasure toy is truly a people-pleaser,” says Goop.com’s description of LIV 2. “Its streamlined look, perfect size, and conveniently rechargeable, waterproof design make it incredibly versatile for every kind of play. It also cycles through eight vibration styles, from a teasing murmur to a satisfying pulse. Truly, this will be your new favorite toy.”
Pictured in a bespoke photo shoot surrounded by other premium and high-end items, the inclusion comes on the heels of the placement of LELO INEZ on the same website last month.
“The people behind Goop are style icons and fashion leaders in their own right,” LELO CMO Steve Thomson said. “It’s only natural that they would choose to feature a pleasure product as stylish as LIV. But more than that, it’s such a positive statement about the quality of our brand and of the improving perception of the industry as a whole when we get featured in publications like this one.”