WASSERBILLIG, Luxembourg — pjur has launched a new promotional campaign for its range of Superhero products.
Swiss lifestyle shop plusherz features the campaign’s main attraction — a life-size pjur superhero made of cardboard, which the pjur group previously unveiled at eroFame. In addition, a promotional film for pjur superhero products will appear on a television. Tester stations, flyers and posters round off the advertising campaign.
“We especially wanted to gear part of our business towards male-oriented products,” said Steven Stebler from plusherz. “Of course, the pjur superhero products as well as the new pjur Man Xtend cream and the pjur Man Steel gel have slotted in superbly. Thanks to pjur for the great PoS materials.”
pjur key account manager Stefan Daniel said, “plusherz has listed almost all pjur products and showed great interest in the large superhero stand-up display at eroFame. The campaign has been a resounding success and we wish to thank plusherz for carrying it out so wonderfully well.”
Retailers interested in the superhero stand-up display can contact the pjur sales team. The company says it will produce more stand-up displays in line with demand.
For more information, visit pjurLove.com.