Home > News > Williams Trading Offers Lovehoney's 'Fifty Shades Darker' for Pre-Order • Bookmark   • Newsletters   • Register Search Options

Williams Trading Offers Lovehoney's 'Fifty Shades Darker' for Pre-Order

Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 172 votes. Results based on votes submitted by members of XBIZ.net social network.
Oct 25, 2016 12:11 PM PDT    Text size: 

PENNSAUKEN, N.J. — Veteran adult distributor Williams Trading Co. has announced that Lovehoney’s new Fifty Shades Darker line of BDSM toys is now available for pre-order.

All of the products in Lovehoney’s Fifty Shades Darker line have been approved by E.L. James, author of the novel “Fifty Shades of Grey” and its sequel “Fifty Shades Darker.”

A spokesperson for Williams Trading Co. said, “The Fifty Shades Darker Collection encompasses 14 beautifully constructed restraints, punishment tools and sensual body adornments that best depict items featured in the upcoming movie, ‘Fifty Shades Darker,’ scheduled for release Valentine’s Day 2017. All of (them) prominently display the official ‘Fifty Shades of Grey’ licensing label.”

In September, Universal Studios released the first official trailer for the “Fifty Shades Darker” film— and the trailer, according to a Williams Trading Co. spokesperson, “amassed an unprecedented 114 million views in its first 24 hours from various digital platforms. It received more than 2.5 million views on the film's official Facebook page. Over 39.4 million views came from North America, while 74.6 million views came from over 32 international markets, including the U.K., Mexico and France. This broke the previous record held by ‘Star Wars: The Force Awakens’ when it racked up 112 million views in the same amount of time in Oct. 2015.”

Erin Viereck, marketing and vendor liaison for Williams Trading Co., said, “As with the release of the books and the first movie, ‘Fifty Shades Darker’ is slated to increase adult novelty purchasing once again as curious newcomers and mainstream adults become interested in replicating the bondage scenes and steamy sex depicted in the series. Although it's unclear how long the uptick in adult sales will continue after the movie release, it’s a sure bet it will draw new customers into an adult store.”

Scott Dantis, director of sales and marketing for Williams Trading Co., said, “Now is the perfect time for retailers to prepare for the Valentine selling season. This new offering of high-quality silicone toys and quality bondage items is sure to create a buzz on the retail floor and increase sales.”

For more information on Williams Trading Co., visit WilliamsTradingCo.com or follow the pleasure products distributor on Twitter.

For more information on Lovehoney, visit Lovehoney.co.uk or follow the U.K.-based manufacturer on Twitter or YouTube.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


E-Stim Basics: Selling Customers on Powerboxes as Pleasure Tools

Electrosex is a commonly misunderstood pleasure practice for good reason: Most of us have negative associations with electricity; maybe we’ve been shocked after rubbing our feet across a carpeted... More »

Search Oftentimes Is Left to Chance

Adult content is frowned upon in search, whether in paid, organic or social. With the big algo updates from the past few years, Google has cleaned up search, trying to get rid of spammy and low-quality... More »

Five Tips to Generate Repeat Business

A $50 sale is great. But what if you could get that same $50 sale to come back four times in the next few months? Here are some ideas how to achieve that. 1) On your receipts, you should have an option... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.


XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA

ANME Founders Show

Jan 14 - Jan 15
Los Angeles Marriott Burbank Airport

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!