'Tokidoki x Lovehoney' Available for Pre-Order at Williams Trading

PENNSAUKEN, N.J. — Williams Trading Co. has announced that it is accepting pre-orders for the tokidoki x Lovehoney collection of pleasure toys, a collaboration between Lovehoney and tokidoki.

“The tokidoki x Lovehoney range features bullet, classic, clitoral and finger vibrators as well as love rings, male strokers and the all new show-stopping Unicorn Wand Vibrator,” a spokesperson for Williams Trading Co. said. 

The tokidoki x Lovehoney line is influenced by Japan’s kawaii culture. In Japanese, kawaii means “cute,” while tokidoki means “sometimes.”

“The most fashion-forward and colorful Lovehoney range to date, the collaboration is set to be popular amongst 18-30-year olds who are looking to inject some color into their sex lives,” Williams Trading Co. said.

Erin Viereck, marketing and vendor liaison for Williams Trading Co., said, “Two standout pieces are the Unicorn Wand and the Love Ring, with skulls printed onto the silicone. They are fashion-forward and truly standout pieces that will surely catch a customer’s eye on the retail floor. There is nothing else like it on the market today.”

Scott Dantis, director of sales and marketing for Williams Trading Co., said, “Adult retailers targeting the all-important 18-30s demographic can be the first to promote this exciting new line from Lovehoney with a pre-order at Williams Trading. Eye-catching shelf wobblers, slatwall skin and posters are being developed for this line and will also be available during pre-order.”

For more information on Williams Trading Co., visit WilliamsTradingCo.com or follow the pleasure products distributor on Twitter.

For more information on Lovehoney, visit Lovehoney.co.uk or follow the U.K.-based manufacturer on Twitter or YouTube.

For more information on tokidoki, visit Tokidoki.it.