MADRID — Bijoux Indiscrets and the Spanish advertising agency Proximity Madrid have received a Gold Echo Award for the Orgasm Sound Library campaign.
Bijoux Indiscrets, along with Proximity Madrid, carried out an extensive sex study titled "Fiction v. Reality in Sex." To present the results, Bijoux Indiscrets created an audio library of real orgasms that, a spokesperson said, “gives a voice to true female pleasure and its diversity.”
The Echo Awards are described by Bijoux Indiscrets as “a celebration of marketing art, science and achievement. At their core lies a commitment to seeking out and showcasing digital, data-driven, direct marketing that makes waves. They recognize creativity, innovation, relevance and fearlessness.”
Bijoux Indiscrets said of the “Fiction v. Reality in Sex” study, “After over 500 hours of research and 1500 surveys analyzing topics ranging from sexual initiation, frequency and satisfaction to female masturbation and 'faking it,' staggering figures were revealed. For example, 66 percent of people believe they have a fictitious view of sex. Furthermore, 44.7 percent of women would prefer their sexual relations to resemble what they see in romantic films, with 40 percent of men feeling the same — only that they wish they were more like pornography.”
According to Bijous Indiscrets, “By analyzing the implications of these fictitious ideals on the way we engage in sex, the study found that, on the one hand, 43.9 percent of women have pretended to orgasm to satisfy their partner, while 85 percent of men believe that their partner has never 'faked it.' Moreover, almost 60 percent of women moan to excite their partners during sex, while 42 percent of men and 30 percent of women feel that the noises you make when approaching orgasm should be rhythmic and mechanical.”
The Orgasm Sound Library Campaign can be found at OrgasmSoundLibrary.com.
“Bijoux Indiscrets is appealing to us, as women, to record our own real orgasms and share them anonymously via the library,” a company representative said. “Using data art, the website will turn each orgasm into a true and unique work of art for the user, which you can then download and print. As a whole, they will come to form an extensive gallery to pay tribute to and disseminate the sound of real female pleasure.”
Bijoux Indiscrets said, “The Library constitutes an act of reclamation with which to initiate a social debate on the importance of self-awareness and sex education. This is especially relevant for women, as the study reveals that 11.2 percent of Spanish women do not know their bodies and have never masturbated, while 22.5 percent never reach orgasm during sex or do so on very rare occasions. Bijoux Indiscrets seeks to make female pleasure the priority, believing that pleasure is a right that should never be denied and that being in control of your sexuality is a powerful experience that improves your quality of life.”