HANNOVER — XR Brands has won two European awards: Fetish Company of the Year at EAN Magazine's EAN Awards and Best Fetish Company at Sign Magazine’s Sign Awards. The EAN and Sign Awards were held in Hannover, Germany during the recent eroFame trade show.
“It’s such an honor to be recognized for our innovation and unique understanding of fetish market, and by our international customer base no less,” said Rebecca Weinberg, XR Brands’ director of sales and marketing. “XR Brands prides itself on helping retailers keep up with consumer demand with eye-catching and competitively priced fetish tools and accessories, many of which our staff use in their private lives. We live the scene and know what our customers want, and we are honored to have our hard work recognized by this important international award.”
A spokesperson for XR Brands said, “The company’s understanding and embodiment of the needs of fetish buyers is evident in its product lines and store trainings, and these awards highlight XR Brands’ commitment to quality and authenticity in this lucrative market."
These awards, a company representative said, mark “another incredible year for XR Brands and its fetish-focused lines, with new products incorporated into its catalog catering to niches and interests often left underserved. The manufacturer’s reputation has remained deeply rooted in the BDSM and fetish categories thanks to the success of its signature fetish-focused brands, including Master Series fetish tools, Lovebotz sex machines and Zeus Electrosex e-stim devices. Because once shoppers outgrow the beginner basics, they need expert brands they can depend on — and that’s how XR Brands gives its supply chain an important competitive advantage.