Home > News > Coco de Mer Reports Online Sales Increase Since Brexit • Bookmark   • Newsletters   • Register Search Options


Coco de Mer Reports Online Sales Increase Since Brexit

Coco de Mer Reports Online Sales Increase Since Brexit
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Oct 13, 2016 12:04 AM PDT    Text size: 

LONDON — Coco de Mer is reporting an increase in online sales since Brexit.

Online lingerie sales at Coco de Mer, the company said, “have shot up by almost 40 percent in the last seven months, showing a Brexit boost for sex. One of the reasons for the surge has been sterling's devaluation since the Jun. 23 vote to leave the European Union. Coco de Mer has a high proportion of foreign customers due to its reputation as the world's most exclusive erotic brand.”

Online sales, Coco de Mer said, “are up 39 percent for the period from Mar. 1-Oct. 1 compared to the same time in 2015.”

Lucy Litwack, managing director for Coco de Mer, said, “Whatever fears people have for the future, they are not letting them interfere with their sex lives. We don't know the long-term impact and whether our Brexit will be hard or soft. (But) hard or soft, I am confident that Coco de Mer can maintain its recent growth.”

Litwack said, "Half the period of the sales surge has been post-Brexit. Coco de Mer has always been a destination store for foreign shoppers in London, and that has certainly been the case this year. They have benefited from sterling's devaluation, but we have also seen a big surge in sales from domestic customers too. Any economic uncertainty has not been impacting on luxury erotica; if anything, it has been the opposite."

Another factor in the increase in sales, according to Litwack, is the launch of Coco de Mer's Fifty Shades Darker Lingerie last month. Coco de Mer developed the range with “Fifty Shades of Grey” author E.L. James.

Litwack said, “It has been a really exciting period, and the launch of Coco de Mer wholesale has driven a lot of fresh traffic to the website….. We have also provided a bigger assortment of own brand lingerie on the site, which customers seem to like. Having a dedicated online manager has helped us to improve conversions.”

For more information on Coco de Mer, visit Coco-de-Mer.com or follow the brand on Twitter.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


E-Stim Basics: Selling Customers on Powerboxes as Pleasure Tools

Electrosex is a commonly misunderstood pleasure practice for good reason: Most of us have negative associations with electricity; maybe we’ve been shocked after rubbing our feet across a carpeted... More »

Search Oftentimes Is Left to Chance

Adult content is frowned upon in search, whether in paid, organic or social. With the big algo updates from the past few years, Google has cleaned up search, trying to get rid of spammy and low-quality... More »

Five Tips to Generate Repeat Business

A $50 sale is great. But what if you could get that same $50 sale to come back four times in the next few months? Here are some ideas how to achieve that. 1) On your receipts, you should have an option... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.


Everything To Do With Sex Show

Jan 27 - Jan 29
Halifax, Nova Scotia

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!