LONDON — A new shipment of the Little Rooster, which combines an alarm and a vibrator, will be going out to customers in October.
The Little Rooster is worn in your underwear and vibrates to offer orgasms when it's time to get up.
Currently, the U.K. operator of the online Little Rooster Store, which sells the item, has sold out after making its debut with a buzz.
And last week, the company got a big plug when the Australian version of the Daily Mail gave it a review, spurring even more attention at other media outlets.
The rechargeable, phthalate-free device has an alarm with 27 levels, all silent, as well as snooze and travel lock functions.
"You wake slowly. Sensually. Pleasurably, Feeling confident. Happy. Aroused," the Littler Rooster website said.
The device, which costs £69, is available for order here. Delivery is free in the U.K. and U.S.