BRISBANE — Lovehoney has announced the debut of its new fly-on-the-wall TV series, “Frisky Business,” which aired this month on Australian television.
According to the company, the serial documentary takes a behind-the-scenes look at the sex toy firm that has achieved annual sales of $65 million.
The four-part series alternatively known in the U.K. as “The Joy of Sex Toys,” began airing on the SBS2 channel on August 23, with episodes one and two, and then concluded with episodes three and four on August 30.
The series focuses on the characters who work in the Lovehoney offices in Bath, U.K., and Brisbane, Australia, with highlights featuring a Motörhead product launch, lingerie photo shoots with MTV stars Marnie Simpson and Chloe Goodman, and showcases the 2015 XBIZ awards in L.A., where Lovehoney won multiple awards.
The show also includes Lovehoney staff members Laura and Chris, who fell in love while working at Lovehoney in the U.K., and now work in Australia.
Lovehoney co-owner Neal Slateford says the company is thrilled to bring “Frisky Business” to Australia.
“The first two episodes had the highest daily ratings for SBS and sales of our Motörhead Official Pleasure Collection have doubled in the last week thanks to the exposure from the show,” Slateford says. “Episodes three and four feature our expansion into Australia, the growth of the Lovehoney team and lots of fun and games with our Australian customers.”
“Frisky Business” Season 2 is Lovehoney’s third TV collaboration with Oblong Films following the successful documentary “More Sex Please, We’re British,” in 2012 and the original six-part “Frisky Business” Season 1 in 2014.
Oblong’s Executive Producer Jonny Young said the company has a long track record working with Lovehoney in the U.K.
“Just when we thought they couldn’t get any bigger or better — they did!” exclaims Young. “Expanding their operations in Australia meant we had more great characters and story lines to pursue. The gang out in Brisbane are lovely people, and that really comes across on screen.”