NORTH HOLLYWOOD, Calif. — Doc Johnson’s Chad Braverman offers insights on current trends and predictions for the future of the pleasure products industry in a Women’s Health article that takes a close look at the imagination and mechanics of the 40-year-old sex toy and novelty company.
The North Hollywood, Calif.-based company was featured in a Women's Health piece titled “Sex (Toys) Sells.” The magazine hit newsstands this week.
The article takes Women’s Health senior editor Faye Brennan on a tour “inside the country’s biggest sex toy factory (the Willy Wonka of big willies!),” where she describes the Doc Johnson campus as a “215,000-square-foot behemoth of an operation where, everyday, 15,000 toys roll down the production line, ready to supply millions of orgasms.”
Doc Johnson’s Braverman, who hold company titles as COO/CCO, said, “It’s exciting to receive coverage from a publication as visible and influential as Women’s Health.”
“As a company that has kept most manufacturing in the U.S. since 1976 — unlike a lot of others that only began exploring better practices a few years ago, when labor outsourcing became a hot-button issue — we are also very proud of the fact that Women’s Health chose Doc Johnson to represent the face of American pleasure products manufacturing,” Braverman said.
“It’s a constant goal of ours to introduce our brand to the mainstream masses, and gaining this level of media exposure, in a publication that attracts millions of readers, is a home run for us.”
Doc Johnson’s feature in Women’s Health is the latest in a string of recent mainstream coverage for the company, which includes a full-length feature video on BuzzFeed, “How Sex Toys Are Made”; an interview in Forbes; and a product spotlight in Cosmopolitan naming Doc Johnson’s Tryst as “Sex Toy of the Month.”
Scott Watkins, Doc Johnson’s vice president and of sales and marketing, noted that the “top-tier media coverage Doc Johnson has been receiving in the past several months has exponentially increased our website traffic.”
“[R]etailers should prepare for increased demand of Doc Johnson products featured in the Women’s Health article — including our OptiMALE Rechargeable Vibrating C-Ring, and Doc Johnson’s selection of anal trainer kits — as this issue hits newsstands across the country,” Watkins remarked.
Check out the Women’s Health article here.
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