LOS ANGELES — LELO has announced that after receiving support from more than 30,000 backers across the Indiegogo crowdfunding platform and the LELO.com website, its HEX condom campaign is entering its final week.
The success of the campaign is leading to LELO’s global launch of HEX condoms later this month, which gives prospective backers only five more days to save 30 percent on HEX condoms, while supporting the brand and its innovations.
According to LELO Trade Marketing Manager Zabrina Law, the Swedish designer brand created HEX over seven years of development, as it aimed to completely re-engineer the condom into something that is strong, thin, and simply pleasurable to use.
“Since first launching HEX on both Indiegogo and LELO.com, nearly $1,000,000 has been raised by 30,000 backers, making it one of the most successful crowdfunding projects to be hosted on Indiegogo,” Law reveals. “That’s more than 600,000 condoms sold, which, rolled out end to end, would stretch out 120 km (75 miles) long!”
U.S.-based retailers can learn more about LELO products by emailing email@example.com.