We are so honored to have won the Fetish Company of the Year Award,” said Lynda Mort, director of strategic planning for XR Brands. “It’s been an incredibly rewarding year filled with exciting new products, innovative technology, new hires and, most importantly, hard work. It’s a pleasure to know that the industry has taken notice, and we’d like to thank everyone who voted for XR Brands. We look forward to another successful year.”
A spokesperson for XR Brands said, “The manufacturer’s reputation has remained deeply rooted in the BDSM and fetish categories thanks to the success of its signature fetish-focused brands, including Master Series fetish tools, Lovebotz sex machines and Zeus Electrosex e-stim devices. Because once shoppers ‘outgrow’ the beginner basics, they need expert brands they can depend on — and that’s how XR Brands gives its supply chain an important competitive advantage.”
Rebecca Weinberg, sales and marketing director for XR Brands, said that the company’s success can be attributed in part to the fact that many of its employees know the BDSM/fetish scene well.
“Many of our staff live the scene and use the gear we design, develop and manufacture, which means we genuinely understand the needs and desires of the community,” Weinberg said. “Rather than guess or pick-and-choose which products we should make, XR Brands utilizes feedback and special requests from our vast customer and fan base. XR Brands prides itself on helping retailers keep up with consumer demand with eye-catching and competitively priced fetish tools and accessories, and we are honored to have our hard work recognized by this important award.”