Home > News > LELO Wins 'Marketing Campaign of the Year' at StorErotica Awards • Bookmark   • Newsletters   • Register Search Options

LELO Wins 'Marketing Campaign of the Year' at StorErotica Awards

Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Jul 26, 2016 6:16 PM PDT    Text size: 

BURBANK — LELO won the award for Marketing Campaign of the Year at StorErotica Magazine’s 2016 StorErotica Awards, which were held on Mon., Jul. 18 in Burbank, Calif. during the ANME Founders Show. The honor was awarded for LELO’s work on the "Beyond the Wave "campaign, which saw LELO produce a mainstream trailer and a short film focusing on the division between couples against a post-apocalyptic backdrop.

Originally designed to support the launch of LELO’s Wave range of personal massagers, "Beyond the Wave" quickly expanded into a much bigger undertaking. This included an interactive PlayTogether app, which allowed users to couple up and follow the characters through the landscape of "Beyond The Wave" together — choosing their own journey and bringing them closer together by the end.

Steve Thomson, CMO of LELO, said: “We’re very happy to have 'Beyond the Wave' recognized by our peers and industry luminaries at the StorErotica Awards gala, especially on their 10th anniversary. The campaign was a large global one, far bigger than any standard sex toy campaign. And the content that we created appeared at a number of prestigious film festivals. It was a really unique way to bring our brand to new audiences not familiar with us and spread a positive message about intimacy. It’s really special to have that daring approach to what we do rewarded.”

The trailer for "Beyond the Wave" garnered more than 1.2 million views in its first week, specifically targeting a mainstream audience in an unexpected way that transcended the boundaries of the adult industry. Starring Casper Van Dien of “Starship Troopers” and a global cast, the short film and the related marketing activity drew hundreds of thousands of new people to LELO’s site and online spaces.

For more information on LELO, visit their official website or follow them on Twitter.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


2017 XBIZ Webstar of the Year Harriet Sugarcookie Dares to Evolve

Start with a heaping helping of charming personality, sprinkle a dash of delightful quirky antics, then lather the final product with a whopping dollop of sensual sweetness… and what do you get?... More »

2017 XBIZ Trans Performer of the Year Reigns Supreme

It’s easy to see Aubrey Kate now — the modelesque, blonde bombshell — and dismiss her recent awards in the erotic arts as inevitable. It’s easy to say that she was simply born with... More »

WIA Profile: Carmen Miller-Branch

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.


XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida

XShow 18+ 2017

Jun 01 - Jun 03
Moscow, Russia

Cam Summit

Jun 02 - Jun 04
Lloret de Mar, Spain
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!