Sir Richard's to Introduce 'Element MS' at ANME

BURBANK — Sir Richard’s will be introducing Element MS, the first product in the new Element line of premium pleasure devices for men, at the ANME Founders Show. The event will be held from this Sun., Jul. 17 through Tues., Jul. 19 at the Marriott Airport Burbank Hotel in Burbank, Calif.

The Element MS is described by a spokesperson as “a vibrating masturbation sleeve, created with the highest quality materials, advanced features, and thoughtful, ergonomic consideration for his pleasure.” After launching at ANME, the Element MS will be ready to ship at the end of August.

A spokesperson said that “Sir Richard’s has (been) synonymous with modern sex for men” since 2009, when they “shook up the staid condom industry, introducing premium condoms free of spermicide, parabens, glycerin, petrochemicals. Now, the company is taking that same modern approach with their first foray into men’s sex toys.”

The Element MS, according to Sir’s Richard’s representative, “was designed from the ground up, with Sir Richard’s in-house design team. While interest in men’s sex toys is growing, the options for masturbation toys are limited. Sir Richard’s wanted to create an item with multiple uses for stimulation. Every feature and shape was designed to maximize pleasure to the shaft and the frenulum, a highly sensitive pleasure zone on the penis equivalent to the clitoris.”

Sir Richard’s said that the Element MS “features a ribbed base, where powerful vibration is delivered to the frenulum through the raised pleasure node. The ultra-thin, flex fit wings are unlike any masturbation sleeve on the market. Their thin, supple design allows for custom fit for each person’s personal girth, and allows the user to adjust the applied pressure of their grip, while the internal structure transmits pressure through the wings, creating powerful, all encompassing pleasure. The palm-sized design is short in length, designed for a full range of movement and strokes.”

Robert Rheaume, president of Jimmyjane, said, “We felt there was an opportunity to create a line of toys in the underserved men’s category. There are so many options for vibrators in the women’s sector; we wanted to apply that same design thesis to men’s products. The Element MS is a device that enhances the pleasures of masturbation with a modern touch.”

For more information on Sir Richard’s, visit their official website or follow them on Twitter or Facebook.