BURBANK — Wicked Sensual Care will debut its new Wicked Hybrid personal lubricant at the Adult Novelty Manufacturers Expo (ANME) Founders Show, to be held from this Sun., Jul. 17 through Tues., Jul. 19 at the Marriott Airport Burbank Hotel in Burbank, Calif. Wicked Hybrid is described by Wicked Sensual Care as a product that blends “the richness of silicone with the benefits of water-based lubricants.”
“We’re very pleased to debut the newest WSC formula: our Wicked Hybrid,” said Wicked Sensual Care Marketing Director Cassie Pendleton. “We are truly combining the best of both worlds by creating a fusion formula that gives the feel of a rich-bodied silicone while offering the functionality of a water-based lubricant.”
Wicked Sensual Care said, “Latex and toy-friendly, Wicked Hybrid is the ideal choice for all types of play. It features seaweed and olive leaf extracts that offer peak performance while it also protects and satisfies, bringing added peace of mind.”
Wicked Hybrid will be available in stores and online on Aug. 15. Media members and industry professionals are invited to visit the Wicked Sensual Care team for product education and samples at Booths #114 and #115 at the ANME Show.
The Marriott Airport Burbank Hotel is located at 2500 N. Hollywood Wy.
Wicked Sensual Care offers a collection of lubricants for men and women, as detailed on WickedSensualCare.com. These include the Aqua Collection’s water-based lubricants, the Ultra Collection’s silicone-based lubricants, and Specialty Products, which includes enhancement products and toy cleaners.
Wicked Sensual Care was recently named “Lube of the Year” for SluttyGirlProblems.com’s “The Best & Worst Sex Toys” list, which can be seen at this link.
“Wicked Hybrid is the result of what we always do here at Wicked, and that’s find ways to innovate while we formulate,” Pendleton said. “Wicked Hybrid is sure to become people’s ‘don’t leave home without it’ lubricant.”