AMSTERDAM — Eropartner Distribution will now be distributing Baci's new White Label 2015 and Bodystocking 2015 lines.
Helle Panzieri, global sales director for Baci Lingerie, said, "We are excited to be working with Eropartner, as they are such renowned and trusted distributors who have gained customer loyalty by the means of product assortment as well as order optimization. I have faith that our partnership will provide us continued success in the industry."
Originally introduced in 2010, the White Label's items feature intricate designs, quality materials and luxurious package photography. White Label offers everything from panties to teddies to more edgy fetish-inspired looks.
Currently, Baci has developed all new packaging and photography that uses, a spokesperson said, "new models who are more women-friendly and certainly easier to identify with. Intentionally simplified, the large, full-panel images draw consumers' full attention to the garments and design details."
Continuing Baci's vision to "empower all women regardless of size," Baci said, they have continued to develop their plus-size offerings. And many of the 2015 White Label styles are being produced in the queen size.
The 2015 Bodystocking collection consists of 27 sexy, form-fitting looks. Inspired by the rise in acceptance and appreciation for playful, soft bondage, these new looks speak directly to the growing acceptance of playing with edgier ensembles as well as bringing lingerie out of the bedroom.
Answering this rise in demand, the brand chose to incorporate a range of designs that include strappy, caged looks a Baci spokesperson described as "the perfect balance of revealing and anticipation." Additionally, each item in the range features details like floral lace, open cup tops, bold patterns and corset-look lacing.