LOS ANGELES — JOPEN is offering a promotion for retailers on CalExotics Institute.
The CalExotics Institute is a co-branded learning forum presenting educational components for product sales training.
Susan Colvin, founder and CEO of JOPEN says, "Education is crucial to selling JOPEN products. We offer in-person and online training; to take that a step further we aim to give a hands-on approach to learning."
This approach will put product in the hands of the industry professionals who sell the items. Colvin goes on to say, "We want Industry professionals to be a JOPEN brand advocate, and the best way to do that is with physical experience with our products."
Industry professionals can access the CalExotics Institute courses online. Once a course is complete, they are given the opportunity to enter to win a free product. For the month of June, the promotion is focused on the JOPEN collection Callie.
Robin Stewart, brand manager for JOPEN, says, “Callie is beautiful, but the most amazing feature is the exhilarating power. Some Callie models reach 14,000 RPMs. Being able to feel this type of power is essential to selling JOPEN. I am excited our industry partners will have this opportunity; I know it will boost sales.”