PHOENIX — PHS has named Planet Earth a preferred distributor of the manufacturer's M2M brand of intimate products for gay men.
Planet Earth, one of the U.K.'s top names in adult distribution, will debut a collection of M2M's 100 best-selling items at the upcoming ETO trade show on Jun. 12-13 in Birmingham, U.K. to show their customer base the value of marketing directly to the gay male market.
"Planet Earth has made a special commitment to bring our customers the best of the best from across the pond, and PHS' historic roots in the gay market made M2M a perfect fit for us," Planet Earth CEO Paul Boote said. "PHS truly understands the gay male consumer, and M2M caters to their unique needs and desires, which makes it a top performer on the sales floor. We look forward to a fruitful partnership with the PHS team and supporting our customers with this important product line."
A spokesperson for PHS said, "What started with a few pieces of pride jewelry sparked a 20-plus year journey that has put PHS at the top of the LGBT market. And Planet Earth's own journey from small business to international powerhouse makes the two companies a perfect pair."
As a long-running brand made and marketed specifically for gay men, M2M has made history providing retailers with a fully packaged and merchandised selection of products, with a special focus on BDSM and cock-and-ball toys.
PHS General Manger Michael Merrill said, "We are so pleased to have partnered with Planet Earth to expand M2M's reach into new international markets. The value of having Paul and his team work as brand ambassadors throughout the U.K. and Europe is immense, as they have a unique understanding of our core demographic. And it's an honor to have the support of such a trusted distributor."