Sir Richard's Offers Special Preview of New Brand Direction at XBIZ Retreat

Sir Richard's Offers Special Preview of New Brand Direction at XBIZ Retreat
Ariana Rodriguez

SAN FRANCISCO — At last month’s XBIZ Retreat in Miami, Sir Richard’s gave industry buyers a special preview of the new direction of the company, which includes an expansion into a complete line of premium, “below the belt” products for men.

Sir Richard’s has garnered a strong brand following within the industry, and the company says retailers and buyers were ecstatic to see the new line extension products.

“At this event we were blown away by retailers’ excitement and the amazing response to our new Sir Richard’s introductions,” said Robert Rheaume, president of Jimmyjane and Sir Richard’s. “The team put a lot of thought and work into creating unique products within this space and we are already seeing retailers anxious to get their hands on the new items.”

The new products build upon the company’s modern, premium approach to men’s sexual health products. The complete line is presented in colorful, modern packaging with wit, humor and personality. The new lines include three new ELEMENT toys, which are advanced pleasure products for men and the KINK line of restraints and S&M accessories. Also being introduced is the new Slick Dick’s line of consumables with products like Sugar Crotch Flavored Wipes, Numb Bum Anal Desensitizing Wipes, and Better Than Spit lubricant. 

The complete line will debut at the ANME show in July. For more on Sir Richard’s Condom Company, visit