PENNSAUKEN, N.J. — Adult wholesale distributor Williams Trading Co. announced today it will be stocking three curated LELO collections — the Classic Collection, Tiani Collection and the Wave Collection.
The “Curated Collection Sale” begins June 1 and will be offered by Williams Trading through Aug 31.
LELO is supporting its cornerstone partner’s “Curated Collection Sale” with full merchandising support for retailers. Each of the curated collections have available free image cards, sales sheets, postcard displays and counter stands.
Pull-up banners, posters and acrylic display stands are customized and unique for each collection. For example, the Wave Collection has a countertop video display available and the Tiani Collection has a fully encompassed countertop display.
“'The Curated Collection Sale' is the first of many LELO offerings that are exclusive to their newly appointed cornerstone partners,” said Rich Pyne, vice president of internet sales. “This campaign offers a dynamic and varied product range to ensure a wide scope of satisfaction for the end-consumers and remind them of what LELO does best — exquisite pleasure products with spectacular innovation.”
The Classic Collection is designed for beginners and includes the Nea 2 and the Lily 2. The Nea 2 and Lily 2 include exquisite updates of the first generation that has consistently been among LELO’s best sellers for the past 10 years.
“What’s unique about the Lily 2 is the infusion of a signature fragrance into the toy based on the color of the silicone,” said Erin Viereck, marketing and vendor liaison. “The plum-colored Lily 2 has a bordeaux and chocolate scent, the pink silicone is infused with a rose and wisteria fragrance and the lavender Lily 2 has a lavender and manuka honey scent.”
The Tiani Collection includes the Noa and the Tiani, both encouraged for couples play. The Tiani is designed to be worn internally by the woman during intercourse, the powerful vibrations – remote controlled and featuring exclusive SenseMotion technology —enhance the sensations for both partners. The petite, smooth silicone form offers a more fulfilling feeling for her and more intensity for him, and it’s flexible enough to suit all body types and positions.
The Tiani Collection also includes two kits, the Bridal Pleasure Set and Indulge Me Pleasure Set. “Novelty product bundles do extremely well for the adult retailer because customers often prefer to achieve a cluster of satisfactions through one purchase,” says Scott D., Director of Sales & Marketing. “Additionally, customers often experience economies of scale when buying a bundle of products. If they have a need for the individual components in the bundle, they understand that that the total price of a kit is lower when the products are purchased as a bundle.”
The Wave Collection is for the pleasure connoisseur and includes the Ina Wave, Mona Wave and Loki Wave. Inspired by the caress of a lover’s fingers, the INA Wave surges in a “come-hither” motion to massage your G-Spot, while ultra-powerful vibrations assure a blended climax crashes over you.
LELO is supported with two free e-Learning courses hosted by Williams Trading University (WTU), the educational platform in the adult industry exclusive to Williams Trading customers.