BIRMINGHAM, U.K. — Net1on1 will be challenging visitors at this year's ETO Show to "beat the wanker" with a game the U.K.-based adult toy wholesaler is calling "Deal or No Dildo." The game, according to a Net1on1 spokesperson, is "a cheeky twist" on the game show "Deal or No Deal," which airs on Channel 4 in the U.K.
The ETO Show will take place at the NEC Pavillion in Birmingham, U.K. on Sun., Jun. 12 and Mon., Jun. 13. Both days, Net1on1 will be at Stand B30, where visitors, according to Net1on1, "can apply to battle against the wanker for the chance to win big." Net1on1 will be giving away prizes of up to £400 for winners to spend online at their website, 1on1Wholesale.co.uk.
"Lucky contestants will be given a sealed box at random with an unknown value inside," a Net1on1 spokesperson said. "Without unsealing their box, each contestant must then open remaining boxes in an attempt to convince the wanker that theirs contains the highest value. The contest will be presented by a Noel Edmonds lookalike, who will take calls and relay cash value offers from the wanker — who will be mysteriously hidden backstage — for each player to spend with Net1on1 should they accept."
Visitors, Net1on1 said, can apply to take part by placing their business cards in a box on Stand B30. Contestants will be chosen from the boxes at random to play "Deal or No Dildo" at 12 p.m. and 2 p.m. on both days of the ETO show.
Tony Gonzalez, managing director of Net1on1 said: "We're incredibly excited to be exhibiting at the ETO Show again, and we're coming back bigger and better than ever in 2016 with 'Deal or No Dildo' — an exciting new contest that brings something a little different to the show. It's a great opportunity for retailers and visitors to win credit to be spent on products of their choosing, receive discounts of up to 10 percent if they don't win big, and learn more about the latest products and exclusive brands available from Net1on1 Wholesale, such as Svakom, Lingox and Zuyosa."