Home > News > Gay BDSM Megasite KinkMen.com Launches • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Gay BDSM Megasite KinkMen.com Launches

Gay BDSM Megasite KinkMen.com Launches
Get XBIZ News
May 18, 2016 11:02 AM PDT    Text size: 

SAN FRANCISCO — Kink.com today launched new megasite KinkMen.com, which will unite all six Kink.com gay brands — BoundGods.com, MenOnEdge.com, NakedKombat.com, ButtMachineBoys.com, BoundInPublic.com and 30MinutesofTorment.com.

Membership to the new KinkMen allows users full access to Kink’s library of gay BDSM content with one monthly membership charge of $39.99.

For Kink.com, the largest producer of BDSM and fetish content in the world, the move to a centralized site represents a new era, said Matt Slusarenko, Kink’s marketing director.

Slusarenko said that rather than maintaining about two dozen individual sites, Kink.com has begun developing packages of content and allowing users to purchase all-access passes.

Early testing showed conversion numbers far above individual sites, he said.

“The adult consumer is willing to pay more for quality content,” Slusarenko said. “When we looked at our numbers, we saw that members were often switching between sites, canceling one membership to start another.

“By offering more, we’re able to not only provide a better product to consumers, we’re able to something that delivers more revenue to us, and to affiliates.”

The launch of the KinkMen.com megasite dovetails with a massive rebuild of Kink.com’s affiliate program, KinkyDollars, Slusarenko said.

Affiliates considering promoting the new KinkMen megasite can visit KinkyDollars.com. Current affiliates will be prompted to do a quick conversion to the new platform. New promotional material is available specifically for the KinkMen.com launch.

Existing affiliate accounts to individual sites will still work, and the affiliate payout will remain at 50-60 percent. However, Slusarenko expects that affiliates will quickly move to promoting KinkMen exclusively.

“The numbers on the KinkMen.com all-in-one site have been amazing, and I think affiliates are going to see the value of promoting it over the traditional sites almost immediately,” he said.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

PROFILES & BIOS

WIA Profile: Kristi Greer

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of... More »

Q&A: Dorr’s Ivan Ho Discusses Launch of Luxury Toy Line

Dorr made its debut with a sophisticated selection of vibrators and an “advanced intimate toy care system” with a UV light for disinfection. Dorr is a manufacturer, design house, engineering... More »

Quantox: IT Company Has Familiar Faces

As the adult entertainment business continues to become increasingly specialized and companies focus more intensely on what they do best, a number of highly qualified consulting firms are supplying services... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

eroFame

Oct 05 - Oct 07
Hannover, Germany

EXXXOTICA Edison

Nov 04 - Nov 06
Edison, New Jersey

2016 Inked Awards

Nov 05 - Nov 05
Edison, New Jersey

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!