SHANGHAI — International sex toy manufacturer Lovehoney joined forces with its Chinese distributor Aura for its first-ever exhibition at China Adult Care Expo 2016 in Shanghai.
Lovehoney’s Co-founder Neal Slateford and business development executive Ilona Laboviciute were on hand to answer questions about the brands and showcase new products from Fifty Shades of Grey.
Laboviciute said, “The show was a great way to make a splash in the Asian market and to raise the profile of Lovehoney and its brilliant brands in that part of the world.
“Demand is growing as the Asian market is opening up to sex toys and we’re excited to be part of this transition,” Laboviciute said. “It was the first time we’d had the pleasure of working alongside our Chinese distributor Aura and we are looking forward to a very successful year ahead."
Representing team Aura were Chapmond Law (company director), Natalie Law (marketing and sales manager) and Giny Ho (marketing and sales coordinator).
Aura’s Natalie Law said, “Lovehoney always gives us so much support and information about their brands which has helped us to create more business in Asia. I believe Aura and Lovehoney will have a great future together.”
Day one of the show was open to trade only and the next three days were open to the public. According to the company, the event offered a good opportunity to show the products off to key retailers and a chance to introduce the general public to Lovehoney’s brands and to hear feedback from potential customers.
Across the four days, the Lovehoney team met with existing and potential clients from across Asia, including countries like Japan, Taiwan, South Korea, Philippines, Indonesia and China.