Has New Look Has New Look
Rhett Pardon

BEVERLY HILLS, Calif. — has relaunched with a clean new look.

Holly Ruprecht, senior manager of business development for Hustler’s internet properties including affiliate program, announced the relaunch today on

Ruprecht, an online adult industry veteran, joined the famous adult brand in August.

“Yay … finally the brand new uber sexy ass Hustler site is live,” Ruprecht said. “I am so proud of the team I work with here. Thank you for all the hard work and giving me a site that is going to kick ass in sales.”

Like its previous incarnation, the site offers videos (9,500 scenes, 1,700 DVDs), photos (105,000), its magazines (including Hustler and Barely Legal) and 10 niche sites for members.

Ruprecht, in her message to partners and affiliates, said: “Please check it out and hit me up if you need anything to promote this amazing new site or if you would like me to go over the new features.”