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PHS Teams with Lace.com to Promote Bijoux de Nip

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Mar 4, 2016 2:26 PM PST    Text size: 

PHOENIX — PHS International has partnered with Canadian wholesaler PinkCherry to introduce international shoppers to the Bijoux de Nip collection of pasties, courtesy of new lingerie e-commerce site Lace.com.

The decorative nipple coverings have become one of PHS’s top-selling lines in less than a year, and Lace.com has become one of Canada’s go-to sources for handcrafted pasties made for modern, style-conscious consumers

Michael Merrill, general manager for PHS International, said, “This collaboration is an exciting opportunity to bring Bijoux de Nip pasties to Lace’s unique audience. Lace’s website is beautifully designed and specializes in offering luxury items at great prices; that is the precise mindset we have when designing our pasties. Our aesthetic pays attention to current trends while also providing classic designs and patterns that appeal to every taste.

These handcrafted pasties are a tasteful addition to Lace.com’s current selection, with sequins, rhinestone studs, colorful bursts of feathers, silver charms, and strings of beads in place of traditional tassels. 

Erin Sue, managing director for Lace.com, said, “When I saw this line, I knew Lace needed to carry it. It’s fun and vibrant. The styles are unique with sequins and feathers. PHS has created a line that stands out and pops in design. The pasties are extremely good quality and are packaged beautifully. This is an accessory that customers are already loving, as they're a statement in and of themselves. It was just a no-brainer to pick this line up.”


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