WASSERBILLIG, Luxembourg — The pjur Group has announced that its U.S. sales for the past six months have greatly exceeded the company’s expectations.
According to pjur CEO Richie Harris, the company has observed stores increasing their range of pjur products and adding various sizes, with one of the largest wholesale distributors in the U.S., Williams Trading Co., reporting a 46 percent increase in pjur sales. Popular retailer Adultmart now offers a larger variety of pjur products, while Hustler stores, as well as many other outlets, are reporting the pjur brand as being a best seller.
“Many stores that have not bought pjur premium personal products in the past are now adding the brand,” Harris says. “We have the highest level of quality and are equal in price to other brands that continue to increase prices.”
Harris explains that retailers across the U.S. are taking a closer look at the personal lubricant category, and notes that all pjur personal lubricants pass strict FDA government regulations. This, combined with the company’s 20-plus years of experience, innovation, and quality products, are boosting pjur’s sales.
“The simple result is turnover and profitability,” Harris says. “The sales numbers don’t lie.”
A new campaign, “pjur profits,” allows retailers to benefit in several ways, with comprehensive support measures designed to increase revenue and sales expertise, new POS displays, unqiue sales specials, innovative promotions, and more.