Home > News > Oxballs Revamps Product Packaging • Bookmark   • Newsletters   • Register Search Options


Oxballs Revamps Product Packaging

Oxballs Revamps Product Packaging
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Feb 24, 2016 6:00 AM PST    Text size: 

CHATSWORTH, Calif. — Oxballs, a leading manufacturer of men’s toys, has unveiled new packaging on its import TPR items.

The new packaging was designed with the retailer in mind and promotes the brand’s message with a clear, cohesive presentation, the company said.

Oxballs’ import items will now be packaged in custom clamshells with front and back window openings that offer customers an unobstructed view of the toy within. Other retail-friendly packaging design features include wordless diagrams that demonstrate with graphics how the product is worn along with material descriptions and care instructions.

Formerly branded as Atomic Jock, the repackaged collection now prominently features the Oxballs orange logo with a gray repeat pattern replacing its former reflective backing on the packaging.

The new look allows retailers to create in-store displays with a unified presentation that appeals to a wider range of consumers, the company said. Oxballs made the decision to update its packaging based on the demand from retailers.

“This decision was made in response to direct feedback we received from current customers and potential customers, particularly during the Expomark show in Hawaii in November,” said Ryan Fraga, Oxballs director of sales and marketing. “We wanted to honor the honest input we were receiving about our packaging. It was hard to hear negative feedback, but we value it just as much as all the positive response we receive. We’re confident that the new packaging effectively addresses retailers’ needs and allows them to better capitalize on the growing male category.”

Several of Oxballs’ key sellers are now available in the new clamshell packaging and shipping this week, with more items shifting to the packaging over the next few months. Oxballs says it brought the idea from concept to market in roughly 90 days, with zero price increase.  

Staying true to its niche and fetish customer base, Oxballs will continue to offer its hand-poured silicone toys in versatile heat-sealed pouches. The aesthetics of the pouch packaging will be updated to match the clamshells to maintain Oxballs’ new cohesive look.

For more information, visit Oxballs.com. For wholesale inquiries, email ryan@oxballs.com or call (818) 812-6643. 

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Fraudulent Brazilian Trademark Registrations Running Rampant

Although you might not think often about protecting your trademark rights in Brazil, you need to — even if you don’t yet have a single Brazilian customer. Scammers are constantly looking for... More »

E-Stim Basics: Selling Customers on Powerboxes as Pleasure Tools

Electrosex is a commonly misunderstood pleasure practice for good reason: Most of us have negative associations with electricity; maybe we’ve been shocked after rubbing our feet across a carpeted... More »

Search Oftentimes Is Left to Chance

Adult content is frowned upon in search, whether in paid, organic or social. With the big algo updates from the past few years, Google has cleaned up search, trying to get rid of spammy and low-quality... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.


The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona


Mar 31 - Apr 02
Denver, CO.
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!