BEIJING — pjur owner and CEO Alexander Giebel, together with Orange Adult, China's largest erotic retail chain, traveled through China, including the cities of Beijing, Zhengzhou, Guangzhou and Shanghai, to educate retailers about pjur’s products.
According to the company, the chain's largest franchise holders were invited to attend seminars to learn about pjur’s range of formulas. Geibel debuted new products, which will be launched and marketed worldwide starting in early 2016.
More than 220 managers took part in each seminar, including the two largest franchise owners who own 26 stores. Following Giebel's presentation, the top salesperson from Orange Adult gave an exclusive product and sales training for pjur products. To conclude the seminar, each franchise owner received a smart pad on which pjur orders could be placed directly.
"There has never been a seminar trip this large before, and the concept was very well received,” Giebel said. "The sales figures exceeded all expectations as we continue to expand our distribution in the Chinese market!"
In addition to seminars, Giebel personally visited various franchise partners together with Ola, sales manager for Orange Adult, and has done store checks and smaller seminars. The company says it offered a seminar in Luoyang, a city with a population of more than 6 million people.
Orange Adult runs up to 70 stores itself and has approximately 1,500 franchise owners in China.
Additional information about pjur can be found at pjur.com.