NETCONG, N.J. — My Shiney Hiney will debut three new color options for its brushes, a new Silky Soft bristle brush, and a new pump jar for its lightening cream at the XBIZ Retreat in January.
“Our new colors are black, white and hot pink,” My Shiney Hiney Sales Director Jason Daniello said. “Our soft bristle is now an extra soft that we are calling Silky Soft. And our whitening cream will be presented in a sleek new jar with a pump.
“The idea for the new colors comes from our customers,” Daniello said. “We had a tremendous amount of customers writing us, asking for new colors, so we listened. The pump is designed to give you a single application, it conserves the amount of cream that you use which extends the life of the jar.”
My Shiney Hiney’s range of products includes the My Shiney Hiney Brush Set that’s available with soft or medium bristles attached. The brushes are ergonomically designed curved for application of the company’s cleansing creams. The brush set includes three medium bristle replaceable brush heads, a suction cup shower holder and the finger brush for a more intimate cleanse.
The My Shiney Hiney Cleansing Cream removes grime and impurities while also conditioning skin with moisture from its enriching formula, the company said. The scent varieties include Lemon Verbena, Citrus Ginger and Passion Fruit.
According to Daniello, My Shiney Hiney’s new whitening cream jar is designed for privacy.
“Since it is used after you shower, on dry skin, the jar will most likely be kept on a shelf or right out on the vanity,” he said. “The new jar does not have the name My Shiney Hiney or Lightening cream on it — whitening your butt is now your private matter!