LOS ANGELES — Sexual health and wellness products company Wicked Sensual Care has been nominated for Sex Lubricant Company of the Year for the 2016 XBIZ Awards.
Additionally, Marketing Director Cassie Pendleton is up for Brand Ambassador of the Year at the separate 2016 XBIZ Exec Awards.
The company said that the nomination for 2016 Sex Lubricant Company of the Year is the culmination of a year of growth and innovation for Wicked Sensual Care, where the company further solidified its position as a major presence in the personal lube space with increased media attention, an emphasis on education and multiple award nominations.
Wicked Sensual Care includes a variety of lubricants and other products available on WickedSensualCare.com. These include the Aqua Collection’s water-based lubricants, the Ultra Collection’s silicone-based lubricants and Specialty Products, such as toy cleaners and products for men.
Wicked Sensual Care recently added new flavors Cherry Cordial and Cinnamon Bun to its water-based Aqua Collection, while expanding its marketing and sales footprint.
“We’d like to thank XBIZ for this recognition,” Pendleton said. “Our entire team is dedicated to creating the best personal products we can in a highly competitive and challenging field. These nominations and the great customer response reaffirms that our efforts are succeeding.”
The executive recognition for Pendleton represents her commitment to educating retailers and consumers on how proper use of Wicked Sensual Care products can help enhance intimacy and lead to better sex, the company said.
“Being nominated for Brand Ambassador of the Year is a huge honor! I’m blown away, honestly. I can’t even take credit,” Pendleton said. “It’s truly rewarding to work alongside Steve Orenstein and my incredible colleagues at Wicked Sensual Care. It’s them, the amazing product we create, and the customers we serve that make my ‘job’ feel anything but. I’m so lucky… so blessed.”
Pendleton has been instrumental in developing Wicked Sensual Care into one of the fastest growing brands of personal lubricants, the company said. Since its 2012 launch, the brand has developed extensively thanks to increased marketing efforts, distribution deals, and partnerships for its innovative line of products featuring exclusive formulas and clean ingredients that are vegan, PETA certified and paraben free.
Award recognition for Wicked Sensual Care includes the 2014 AVN Award for Best Lubricant Manufacturer, as well as earning nominations for its OverTime Delay Cream for Men for best Enhancement Product from both AVN and XBIZ.
The line’s Toy Love Gel for Intimate Toys earned an additional XBIZ nom for Outstanding Packaging, while the collection itself received the East Coast News Distributors’ Choice Award for Best New Lubricant in 2013.
The 2016 XBIZ Awards will be held on Friday, Jan. 15 at L.A. Live in downtown Los Angeles. For more information, click here.
The XBIZ Exec Awards will be held as part of the XBIZ Events Series on Jan. 12-15 at the Andaz Hotel in West Hollywood. The awards honor the industry’s outstanding individuals who have helped further their company’s success. For more information, click here.