LOS ANGELES — Pineapple Express, a publically traded company that offers cannabis industry consulting, technology, investments, turn-key property rentals, and branding concepts to businesses in the legal cannabis industry, announced that former Hustler Hollywood Chief Marketing Officer Theresa Flynt will assume the role of vice president of business development, effective immediately.
Flynt will oversee the development of new and existing canna-business clients and tenants, in addition to assisting the company in its licensing and branding efforts.
"Theresa is an experienced leader with a proven 20-year track record of groundbreaking success," CEO, chairman and co-founder Matthew Feinstein said. "She took the adult novelty industry by storm, creating its first mainstream retail chain with the Hustler Hollywood stores. We look forward to giving Theresa the opportunity to begin this next chapter of her career by working with Pineapple Express to create similar value for our branding partners and tenants within the canna-business industry. She will be a tremendous asset to our company, and we are proud to add her to our executive team."
Flynt started her career working for her father, Larry Flynt, in Hustler's publishing division. She went on to oversee the design, construction and day-to-day operations of Hustler Hollywood, a retail powerhouse with 15 locations nationwide. She later served as Hustler's executive vice president of retail operations, VP of licensing and brand development and, most recently, chief marketing officer.
In her new role as VP of business development, Theresa will advise Pineapple Express clients on their business models, development and growth, and assist with means and methods of increasing profitability and cash flow. She will also assist with the "Pineapple-ization" of stores including, but not limited to, marketing, licensing, advertising and branding. In addition, she will be assisting with overseeing day-to-day operations for any upcoming acquisitions the company will be executing.
"I see tremendous value in this new industry and look forward to bringing my talent and experience to Pineapple Express,” Flynt said. "I'm excited to get going and make an immediate impact for the Company and its shareholders."