LOS ANGELES — Grooby announced the redesign of flagship membership site ShemaleYum.com.
This comes at the perfect time, as the company will celebrate its upcoming 20th anniversary in 2016, Grooby owner Steven Grooby said.
"After many years, it was making less sense to run on our own CMS," he said. "It's taken a lot of resources in getting our most popular website onto Elevated X considering the amount of content that needed to be imported and then categorized and edited to keep to the standards that our customers expect.
“We launched this last week and already have seen an increase in sales, as people on all platforms are finding the site easier to navigate."
Shemale Yum is the world’s longest-running transsexual adult website and is Grooby’s most popular site. The site currently has over 1,850 unique models and features the industry’s biggest names and rising stars, showcasing more than 30 unique new scenes a month.
The site is now optimized for all platforms and uses Elevated X for enhanced navigation and search functionality.
The revamp coincides with a massive increase in loading and downloading speeds in North America as Grooby is working with MojoHost to provide better service, Grooby said.