Home > News > PHS International Co-Founders Celebrate 20-Year Milestone • Bookmark   • Newsletters   • Register Search Options


PHS International Co-Founders Celebrate 20-Year Milestone

PHS International Co-Founders Celebrate 20-Year Milestone
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Oct 19, 2015 3:16 PM PDT    Text size: 

PHOENIX — PHS International is celebrating its 20-year anniversary on the heels of co-founders’ Chuck Harnish and Jim Horne’s 25th silver anniversary.

The power couple are credited as the first to expand the adult market for gay men, LGBTQ and BDSM enthusiasts through fully merchandised and packaged product lines.

PHS International was founded in 1995 following a local Arizona merchant’s request for a line of Pride jewelry. The company’s catalog then went from a handful of SKUs to more than 5,000.

“The mainstream demand for Pride gear was huge and retailers wanted everything from apparel to home décor, so Jim and I set to work not only to stock stores fast but also to help them create inclusive and welcome shopping environments,” Harnish said. “No longer delegated just to a single rainbow-colored corner, our Pride merchandise — now known as Gaysentials — is sold in every continent except Antarctica.”

It wasn’t for another 10 years until PHS International entered the adult arena. Harnish and Horne decided to create a full line of products marketed specifically to gay men with packaging and a brand name — now known as M2M — that reflected their target audience.

According the company, M2M became the very first adult product line to feature two men on the front of its packaging and made history with its forward-thinking approach to marketing to the gay community. Today, M2M remains a mainstay in adult stores around the world and offers a range of essentials, including BDSM and cock-and-ball products.

“We started the plan-o-gram approach with our 3' x 8' wall display and the incredibly successful M2M launch paved the way for our other branded lines,” Harnish said. “Knowing that a lot of companies were manufacturing similar goods, we decided to create full-line branded goods with eye-catching packaging. We essentially treated packaging and merchandising as importantly as the manufacturing of the products themselves. And when we introduced M2M at our first ExpoMark show, industry vets were impressed by its quality and cohesive displays.”

Since then, PHS International has debuted H2H (Heart to Heart) beginner BDSM gear marketed to heterosexual couples, Fresh! vegan fetish toys and vibes, Bijoux de Nip nipple hand-beaded clamps, and With Attitude novelties. Their recent product releases include solid stainless steel cock rings in various colors and styles, Bijoux de Nip handcrafted pasties, and Ka-Pow Color! brightly colored leather gear.

“We are absolutely delighted to be celebrating two decades as adult industry innovators together after twenty-five wonderful years as partners in business and in life,” Harnish said. “We have always been — and always will be — a small company and to have made it so far in this competitive industry shows that PHS International holds a strong and respected position. We look forward to creating even more products and collections that speak to our loyal customers’ needs and wants.”

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Retailers Forecast Consumer Trends for 2017

With the New Year barreling down upon us, retailers already are anticipating product categories to grow, and what both vendors and consumers can expect in the coming year. Promotions for 2017 and the release... More »

Sex Toy Manufacturers Offer Predictions for 2017

In 2016, it was evident that the sex toys/pleasure products sector of the adult industry was thriving when Forbes Magazine quoted CalExotics President Susan Colvin as saying that it now “stands as... More »

Execs of 2016: Online Industry Businessmen Reveal Market Drivers

XBIZ World is pleased to present “Execs of 2016: The Year in Review” — a special showcase of the thoughts and strategies of 2016’s most influential and motivational leaders as they... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.


Everything To Do With Sex Show

Jan 20 - Jan 22
Montreal, Quebec

Everything To Do With Sex Show

Jan 27 - Jan 29
Halifax, Nova Scotia

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!