Home > News > PHS International Co-Founders Celebrate 20-Year Milestone • Bookmark   • Newsletters   • Register Search Options


PHS International Co-Founders Celebrate 20-Year Milestone

PHS International Co-Founders Celebrate 20-Year Milestone
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Oct 19, 2015 3:16 PM PDT    Text size: 

PHOENIX — PHS International is celebrating its 20-year anniversary on the heels of co-founders’ Chuck Harnish and Jim Horne’s 25th silver anniversary.

The power couple are credited as the first to expand the adult market for gay men, LGBTQ and BDSM enthusiasts through fully merchandised and packaged product lines.

PHS International was founded in 1995 following a local Arizona merchant’s request for a line of Pride jewelry. The company’s catalog then went from a handful of SKUs to more than 5,000.

“The mainstream demand for Pride gear was huge and retailers wanted everything from apparel to home décor, so Jim and I set to work not only to stock stores fast but also to help them create inclusive and welcome shopping environments,” Harnish said. “No longer delegated just to a single rainbow-colored corner, our Pride merchandise — now known as Gaysentials — is sold in every continent except Antarctica.”

It wasn’t for another 10 years until PHS International entered the adult arena. Harnish and Horne decided to create a full line of products marketed specifically to gay men with packaging and a brand name — now known as M2M — that reflected their target audience.

According the company, M2M became the very first adult product line to feature two men on the front of its packaging and made history with its forward-thinking approach to marketing to the gay community. Today, M2M remains a mainstay in adult stores around the world and offers a range of essentials, including BDSM and cock-and-ball products.

“We started the plan-o-gram approach with our 3' x 8' wall display and the incredibly successful M2M launch paved the way for our other branded lines,” Harnish said. “Knowing that a lot of companies were manufacturing similar goods, we decided to create full-line branded goods with eye-catching packaging. We essentially treated packaging and merchandising as importantly as the manufacturing of the products themselves. And when we introduced M2M at our first ExpoMark show, industry vets were impressed by its quality and cohesive displays.”

Since then, PHS International has debuted H2H (Heart to Heart) beginner BDSM gear marketed to heterosexual couples, Fresh! vegan fetish toys and vibes, Bijoux de Nip nipple hand-beaded clamps, and With Attitude novelties. Their recent product releases include solid stainless steel cock rings in various colors and styles, Bijoux de Nip handcrafted pasties, and Ka-Pow Color! brightly colored leather gear.

“We are absolutely delighted to be celebrating two decades as adult industry innovators together after twenty-five wonderful years as partners in business and in life,” Harnish said. “We have always been — and always will be — a small company and to have made it so far in this competitive industry shows that PHS International holds a strong and respected position. We look forward to creating even more products and collections that speak to our loyal customers’ needs and wants.”

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


The Skinny on the New DMCA Requirement

The requirements under the Digital Millennium Copyright Act (DMCA) have changed, but the sky is not falling. We have, even as a law firm, been hit with an unbelievable amount of spam sent out by law firms... More »

2017 Outlook: Legal Matters Around the Corner

The adult entertainment business’ legal community recently weighed in the top issues that companies and the industry, as a whole, should be concerned about. XBIZ asked industry attorneys to discuss... More »

Fraudulent Brazilian Trademark Registrations Running Rampant

Although you might not think often about protecting your trademark rights in Brazil, you need to — even if you don’t yet have a single Brazilian customer. Scammers are constantly looking for... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.



Mar 31 - Apr 02
Denver, CO.

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!