The pjur Group Reports eroFame Success
WASSEBILLIG, Luxembourg — The pjur Group reported that thousands visited its booth at the recent eroFame trade fair.
The company said four new med products, including pjur med SOFT glide with natural jojoba, pjur med SENSITIVE glide with-out additives, pjur med VEGAN glide with vegan ingredients and pjur med PRO-LONG Serum particularly impressed visitors.
"With our new formulas for health-conscious target groups, we have hit the mark once again. After extensive market observation and consultation with our customers, we decided to expand the successful pjur med series. This year's fair confirmed that this was the right decision," CEO Alexander Giebel said.
In addition, visitors were able to get better acquainted with the two new pjur products: We-Vibe Lube and We-Vibe Cleaner — both made by pjur. Both innovations were developed specially for We-Vibe and have special packaging designed to appeal to We-Vibe customers. A leading German laboratory tested the compatibility with We-Vibe products. Pjur said the co-branding partnership was met with great enthusiasm among trade fair attendees.
The company also introduced the final phase of its “Go for Gold” campaign which began at eroFame 2015. Pjur noted that it is celebrating 20 years of premium quality made in Germany this year. To mark the occasion, they are giving away a total of 20 gold bars of a value of 700 euros each from January until December, as well as organizing pjur Oktoberfest parties for B2B contacts.
"The campaign has gained international attention and we were able to make a lot of people happy this year. After eroFame, two more raffles will take place in Europe, America and Australia, in which everyone has another chance to win,” explained Giebel.
This year's eroFame winners included Stefan Brandenburger from RH Smith & Sons, and Huda Lutz from Mediatainment, each winning 20 grams of gold. "I'm overwhelmed, many thanks to pjur for this great prize," Lutz said.
Pjur's entire sales team, along with marketing, PR and customer service staff from Luxembourg, and Richard Harris, CEO of the pjur Group USA, all traveled to the trade fair. "eroFame is the most important B2B erotic sector trade fair in the world, so we are happy that we are returning again with great feedback from our customers,” Giebel said.
The company noted that numerous appointments with international customers were arranged in advance. "But there was also a significant number of new customers who wished to incorporate pjur into their product ranges,” Giebel added. "eroFame was a great success for us once again and we are now already looking forward to next year.”