Williams Trading Launches '2nd Annual Blush Month' Promotion

Williams Trading Launches '2nd Annual Blush Month' Promotion
Bob Johnson

PENNSAUKEN, N.J. — Williams Trading announced today a full line sale on all Blush Novelties items featuring a 30 percent wholesale discount through Oct. 31 at 3 p.m. ET.

In addition, Williams Trading is offering exclusive e-learning, blush testers, weekly store contests and display support.

The company said Blush Novelties offers high quality luxury adult toys for every body type, look and feel along with several product lines including the B YOURS line of plugs and vibes, LOVERBOY body safe dildos, and the M FOR MEN line of soft, supple masturbators.

To kick off the program, a special free tester display offer from Blush Novelties will be available for the sale through the Blush e-Learning module programs for the OHM, REAL NUDE, SPLASH, and SERENDIPITY products.

“Effective demonstration of testers allows the consumer to select styles and experience product features,” said Erin V, marketing and vendor liaison. “We constantly see an increased rate of sale at the retail level with a strong tester program.”

Williams Trading University (WTU) offers three e-learning modules: “How to Select the Right Vibe,”” Building Sales with Testers,” and “Real Nude with Sensa Feel.”

“The Blush Marketing e-learning program is simple for all store associates to access and reinforces in store selling techniques. Store associates can use social media to log in or with any email address,” said Richard Pyne, vice president of sales.

The company noted that it is a full galley distributor for every Blush item and offers more than 650 SKUs in stock.

“This once a year sale is highly anticipated from our dealer base, and this year we are taking it to another level with three expanded e-learning courses and a special tester program for all dealers,” said Scott D., director of sales and marketing.

Williams is also offering a complete drop-ship fulfillment service and a data feed for the full line of Blush Novelties in addition to an exclusive mix of “bulk” products configured for the e-commerce reseller environment. Williams said bulk packaging saves freight costs and maximizes shipping cost for dimensional shipping rates.

The company noted that its sales staff can help guide a store owner to the correct mix of products. Call a sales representative at (800) 423-8587 for ordering information, or visit WilliamsTradingCo.com.