Lovehoney Acquires Rights to 'Nookii' Board Games

Lovehoney Acquires Rights to 'Nookii' Board Games
Bob Johnson

BATH, England —  Lovehoney has acquired the rights to the Playful Games portfolio of board games, including flagship product "Nookii," the company announced today.

The Playful Games collection also includes the Nookii Confidential, Fun In Bed and Foolin’ Around board games. All the titles will now be exclusively manufactured and distributed by Lovehoney.

“Nookii is the leading adult board game on the market, and is a staple of both adult and mainstream stores. We are delighted to add the Playful Games titles to our family of power brands and have some exciting plans for future growth and additions to the lines,” Lovehoney co-founder Neal Slateford said.

Playful Games' Michelle Grahame added, “We’re thrilled for Nookii to be going to a wonderful new home with Lovehoney. They are the perfect match and will do Nookii proud. We want to thank everyone very much for all their support for Nookii over the years and ask for your continued support with Lovehoney.”

Lovehoney’s trade director Ray Hayes commented, “Nookii is one of the most recognized brands in our industry and we’re delighted that Lovehoney is now representing the best collection of adult games in the business. We look forward to meeting customers old and new at this year’s eroFame show.”

For more information on the products, email tradesales@lovehoney.co.uk, or visit Lovehoney at stand 21 at the eroFame Show in Hanover, Germany Oct. 7-9.

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